Super Apps in India

Greetings,

Tata Group recently declared its decision to launch a super app. It can be released by end of 2020, or in the beginning of 2021.

It would be developed by TATA Digital.

In Super App's companies offer various products and services that they have on one platform. Like China's WeChat.

Concept of Super Apps first emerged in China and southeast Asia, where GoJek, Grab leveraged their platforms to increase the average revenue per user.

However in West Asia, a different approach was taken, businesses like Majid Al Futtaim, Emaar and Chalhoub Group have, high footfall and purchase frequency. And from the perspective of Venture Capitalists these are the two most important things.

Reliance Jio has already well developed super app platform where they provide services, content streaming and train, flight bookings, cloud services, groceries.

Chinese giant Alibaba backed, Paytm also tied up with various companies, to offer services.While Flipkart also provides plethora of options.

For, Super Apps to work , a large population must have smartphones, instead of desktops. In India, due to Jio's revolution many people used their first internet on their smartphones. This is why Indian companies are betting on Super Apps.

Large data from super-apps can be used to study User behavior.

This very fear among governments and users that a company can use its dominance to establish monopoly. This is the main reason why Super Apps, weren't successful in US, Australia, and other European countries.

Thanks for Reading.

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